Operations

DIGITAL MEDIA PLANNING &Buying

Bengaluru, Karnataka
Work Type: Full Time

Job Description: 


Hiveminds is looking for Digital Media Planner to join our Bangalore team. The candidate must be a digital marketing professional with a minimum experience of 2+ years and prior knowledge in branding and performance marketing, having worked with advertising networks, publishers and programmatic media channels.


Responsibilities:

  • You will be the subject matter expert across all areas of digital - media planning, implementation including ad-ops, brand safety/viewability and measurement
  • Liaise with clients and manage stakeholder relationships, providing updates across latest new developments in industry and be accountable for the holistic view of media planning and investment
  • Main point of contact for vendors and should have a good relationship with Publishers, and best negotiating skills 
  • Ensure best practice and adoption of new features or processes
  • Manage the workflow and quality of digital deliverables and support a high level of growth and craft capability in more Junior team members
  •  Identify growth hacking opportunities for current clients to accelerate their outcome goals. Participate in new business and pitch strategy development.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Utilize strong analytical ability to evaluate optimization strategies across search, social, shopping and display performance campaigns.
  • Work collaboratively the team and Specialist Units to ensure digital plan deliveries
  • Ensure the brief is delivered / brought to plan, within appropriate criteria (budget, targe)

Requirements :-


  • Minimum 3+ years of work experience in a Digital Media Planning & Buying 
  • Proven working experience in digital marketing.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Strong technical understanding of Digital Landscape including: SEM, Display, Social and Shopping, Affiliate Network, Publishers and Programmatic marketing experience a plus
  • Good understanding of media fundamentals and strategic planning capabilities
  • Strong client facing communication & presentation skills
  • Strong understanding of digital planning
  • Proven track record of working with and manage sizeable clients, a preference to ecommerce/retail
  • You're someone who is passionate, collaborative and keen to work as part of a high performing team

 

 

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