As part of this role, the ideal candidate will work on the following Key responsibilities
Develop, implement and execute strategic marketing plans for Programmatic line of business identified in order to attract potential customers and retain existing ones.
Provide thought leadership and perspective for adoption where appropriate
Be able to integrate Data, Analytics, Creative, and Media seamlessly into a relevant client offering
Grow the Trading desk offering of the company with high levels of Systematic Process & Automation on Planning, Buying, Managing, and Optimizing Media campaigns
Grow the Programmatic Media Spends in Absolute terms as well as in Share of Overall media bought by the company
Keep track of micro and macro industry trends that should be applied to business.
Prepare Marketing Collaterals, Case studies, Blogs towards dissemination of Programmatic capabilities
Prepare Pre-sales Pitches & participate in Consultative Selling of the pitches to prospective clients
Scout & Build a sales pipeline from Sectors already chasing programmatic as well as companies which are heavy on Offline, Outdoor, and Display advertising but haven’t yet shifted to Programmatic
Building brand awareness of Programmatic offering, and increasing brand value by unique communication lines
Collaborate with publishers and other vendor partners. Evaluate emerging technologies that are beneficial to the team+client
Collaborating with Account owners and Publishers to identify, evaluate and implement deals that provide our clients with high quality inventory opportunities
Be able to manage and allocate budgets. Be analytical and possess ability to leverage data and insights in the development of marketing plans execution
Develop forecasts and strategies to optimize the competitive position and increase performance within Programmatic & Media-buying.
Ensuring that stakeholders like clients and the account teams are kept updated on Performance KPIs via dedicated/ad-hoc reporting and status meetings
Adapt to and Achieve various Client KPIs around Reach, Frequency, Viewability, Inventory Quality, CPM goals,Traffic, App Installs, & Transactions etc
Build and train a team of enthusiastic & talented Marketing Analysts & Specialists to handle Programmatic clients
Do the QA & testing of team’s work
Measure and report performance of all Programmatic & Media-buying campaigns, and assess against goals (ROI and KPIs)
Work closely with the Business Heads to provide the necessary Business & marketing support.
Work closely with Finance team to secure the necessary approvals, process & budgetary support
First-hand experience in leading a Programmatic team for an Agency/ Programmatic Product-Service Company/ Client side
First-hand experience in Pitching, Media-Planning, Publisher Partnerships & Negotiations, Setup, Execution & Optimization of large-scale Programmatic campaigns
First-hand experience in Business development and direct contribution to Pre-sales & Consultative selling & Revenue Growth of Division
Relevant Certification in DV360, Campaign Manager, Ad server tech, Measurement/Attribution, Analytics, Programmatic Buying & Planning
Relevant experience in working with DV360, Campaign Manager, Google Analytics, Media Math, Sizmek - or other similar Ad server/Trading Desk platforms
Bachelor’s/Masters in Marketing/Computer science/Engineering/Mathematics
Knowledge of Coding skills, Excel, Data Analytics/Visualization tools like R, Tableau etc is a plus
Key Understanding of the inventory, targeting, placement, creative, and data mix that works for clients
Understanding of programmatic landscape including ad-verification, brand safety measures, DMPs, and 3rd party data providers
Positive, can-do attitude; must be experienced at effective communication and fostering teamwork
Comfortable working in a dynamic, time-sensitive environment with numerous competing priorities
Develop positive relationships focused on retaining clients and employees
Ability to drive initiatives forward with limited supervision
Exceptional written and verbal communication skills with all levels of employees
Conversant with all the terminology used in programmatic & performance marketing
The Role will be located from our Bangalore Office ( currently only WFH) along with sales-related Travel when travelling starts on a regular basis.