Programatic

Programatic

Bengaluru   |   Full Time

Key responsibilities

As part of this role, the ideal candidate will work on the following Key responsibilities

Strategic

  • Develop, implement and execute strategic marketing plans for Programmatic line of business identified in order to attract potential customers and retain existing ones.

  • Provide thought leadership and perspective for adoption where appropriate

  • Be able to integrate Data, Analytics, Creative, and Media seamlessly into a relevant client offering

  • Grow the Trading desk offering of the company with high levels of Systematic Process & Automation on Planning, Buying, Managing, and Optimizing Media campaigns

  • Grow the Programmatic Media Spends in Absolute terms as well as in Share of Overall media bought by the company

  • Keep track of micro and macro industry trends that should be applied to business.

Business development

  • Prepare Marketing Collaterals, Case studies, Blogs towards dissemination of Programmatic capabilities

  • Prepare Pre-sales Pitches & participate in Consultative Selling of the pitches to prospective clients

  • Scout & Build a sales pipeline from Sectors already chasing programmatic as well as companies which are heavy on Offline, Outdoor, and Display advertising but haven’t yet shifted to Programmatic

  • Building brand awareness of Programmatic offering, and increasing brand value by unique communication lines

  • Collaborate with publishers and other vendor partners. Evaluate emerging technologies that are beneficial to the team+client

  • Collaborating with Account owners and Publishers to identify, evaluate and implement deals that provide our clients with high quality inventory opportunities

Execution

  • Be able to manage and allocate budgets. Be analytical and possess ability to leverage data and insights in the development of marketing plans execution

  • Develop forecasts and strategies to optimize the competitive position and increase performance within Programmatic & Media-buying.

  • Ensuring that stakeholders like clients and the account teams are kept updated on Performance KPIs via dedicated/ad-hoc reporting and status meetings

  • Adapt to and Achieve various Client KPIs around Reach, Frequency, Viewability, Inventory Quality, CPM goals,Traffic, App Installs, & Transactions etc


Managerial

  • Build and train a team of enthusiastic & talented Marketing Analysts & Specialists to handle Programmatic clients

  • Do the QA & testing of team’s work

  • Measure and report performance of all Programmatic & Media-buying campaigns, and assess against goals (ROI and KPIs)

  • Work closely with the Business Heads to provide the necessary Business & marketing support.

  • Work closely with Finance team to secure the necessary approvals, process & budgetary support

Qualifications

  • First-hand experience in leading a Programmatic team for an Agency/ Programmatic Product-Service Company/ Client side

  • First-hand experience in Pitching, Media-Planning, Publisher Partnerships & Negotiations, Setup, Execution & Optimization of large-scale Programmatic campaigns 

  • First-hand experience in Business development and direct contribution to Pre-sales & Consultative selling & Revenue Growth of Division

  • Relevant Certification in DV360, Campaign Manager, Ad server tech, Measurement/Attribution, Analytics, Programmatic Buying & Planning

  • Relevant experience in working with DV360, Campaign Manager, Google Analytics, Media Math, Sizmek - or other similar Ad server/Trading Desk platforms

  • Bachelor’s/Masters in Marketing/Computer science/Engineering/Mathematics

  • Knowledge of Coding skills, Excel, Data Analytics/Visualization tools like R, Tableau etc is a plus

  • Key Understanding of the inventory, targeting, placement, creative, and data mix that works for clients

  • Understanding of programmatic landscape including ad-verification, brand safety measures, DMPs, and 3rd party data providers

  • Positive, can-do attitude; must be experienced at effective communication and fostering teamwork

  • Comfortable working in a dynamic, time-sensitive environment with numerous competing priorities

  • Develop positive relationships focused on retaining clients and employees

  • Ability to drive initiatives forward with limited supervision

  • Exceptional written and verbal communication skills with all levels of employees

  • Conversant with all the terminology used in programmatic & performance marketing


The Role will be located from our Bangalore Office ( currently only WFH) along with sales-related Travel when travelling starts on a regular basis.

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