APP Specialist

Bengaluru, Karnataka
Work Type: Full Time

Plan, create, and manage App install and shopping campaigns across a variety of channels

Keyword research and management to optimize bids (add PPC keywords and negative keywords)

Optimize bidding at keyword, placement, device, geographic, demographic, and other levels

Perform daily account management of App install and shopping campaigns

Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates

Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators

Stay on top of search engine and PPC industry trends


A./B.S. in Marketing, Business, Communications, Computer Science, Information Technology, or any technology related field

Preferred Skills

Experience with Google Analytics, Google AdWords, and Facebook Business

Experience with Shopping or App Install Campaigns is must.

Experience in handling Data Feeds, 3P Analytics tools (Appsflyer, Branch, Singular & similar), and Funnel study.

Functional experience with all channels of Social Media

Advanced knowledge of Microsoft Excel and PowerPoint

Strong attention to detail

Strong interpersonal skills, listening skills, and an articulate presenter

Excellent writing proficiency and content creation skills

Creative Thinking

Analytical skills

Research and problem solving skills

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