Location – Gurgaon (In office )
- You will be leading the performance marketing accounts as Account Owner
- You should be a master of any one among Pay Per Click (Google etc.) | Social Media (Facebook etc) | SEO with general understanding of the others.
- Translate client objectives into effective, impactful marketing strategies on various search and social media platforms like Google, FaceBook, Alliances etc.
- Define measurable acquisition-based PPC strategies and Devise roadmap on digital front, impacting the business growth for clients.
- Establish domain expertise across channels and translate it into business growth for our clients, also act as a primary client contact.
- Oversee, advise and assist in the management of owned accounts by building client relationships and managing project delivery as needed to ensure client retention and/or expansion.
- Embody a "player-coach" leadership role, leading and executing against strategies alongside a team of 1-3 members
- Stay up to date on current digital marketing industry trends and technologies, and communicate these trends to clients and the Path Interactive team
- Bachelors or advanced degree with 3-5 years or more of experience leading impactful digital marketing programs.
- Strong understanding of a wide range of marketing practices. Proven team leadership and management experience
- Excellent interpersonal skills with ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and positive attitudes
- Strong verbal and written communication skills, with proven ability to speak and write persuasively in marketing and interpersonal contexts
- Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and especially Excel/ spreadsheets
- Impeccable project management and organization skills, ability to prioritize and manage multiple projects
- Strong knowledge of standard and enterprise SEO tools, including Ahrefs, SEMrush, Google Analytics, AdWords Keyword Planner, GTM and Google Webmaster Tools Etc.
- If you are from an agency background, that will be an added advantage.
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