SEM

Marketing Analyst / Sr Marketing Analyst

Gurugram, Haryana
Work Type: Full Time

Preferably coming from agency or E-commerce background and can join us immediately


Roles & Responsibilities


-Execute Tests, Track, Report, and Analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling

discrepancies.

- Optimize copy and landing pages for paid search engine marketing campaigns

- Perform ongoing paid keyword discovery, expansion and optimization

- Research and analyze competitor advertising links.

Exposure to manage a portfolio ranges from 10 lacs to 30 lacs media spends per month.


Requirements :


- Proven experience in managing PPC campaigns across search engines or social media as well as display marketing.

- Well-versed in performance marketing, conversion, and online customer acquisition with the latest trends and best practices.

- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

- Strong analytical skills and Familiarity with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Bachelor/ Masters degree OR marketing experience or a qualification in a quantitative, test-driven field.

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